9 Reasons Why Your Top Sacramento Marketing Choice Should Be the Seed Group
Choosing a marketing agency to work with isn’t always easy.
There are a number of things that you should be looking for in an agency, especially if you’re a business in the cannabis industry.
But as one of the leading Sacramento marketing agencies for cannabis and non-cannabis businesses, we implore you to check out what we can do for your business.
Whether you’re a well-established brand that just needs a little rebranding, or a completely new business that wants to get the ball rolling, we are happy to help you.
Check out why your top choice for Sacramento marketing should be the Seed Group.
1. We conduct in-depth demographic research.
The cool thing about people is that we’re always changing. The way that society operates, the way that people make decisions, and the way that people think are constantly changing.
That means that so do marketing efforts. What works one day might not work the next. What works for one client might flop for another.
We don’t use an all-knowing Sacramento marketing formula for every client.
Why? Because it doesn’t exist.
One of the most exciting things about developing a marketing strategy for a new client is learning as much as we can about that client and what they’re offering.
Honing in on what exactly makes them special and finding that group of people that are looking for this product that doesn’t exist yet is our sweet spot.
We use multiple different channels to find that demographic and use that information to test your brand identity.
We’ll analyze your brand voice, your logo, the color palette you use, and other design elements to make it as appealing to your demographic as well as true to your authentic business identity as possible.
2. We have experience in very specific industries.
Let’s be blunt. We do a lot of work with the cannabis industry.
California has had a simmering cannabis industry ever since medical cannabis was legalized many years ago. But ever since recreational/adult-use cannabis was legalized in 2016, the cannabis industry in Sacramento has come to a full boil. And it’s growing exponentially.
The cannabis industry is serving Sacramento in so many ways.
We’re all about seeing more and more lucrative career opportunities open up for Sacramento community members.
Not to mention the medicinal and recreational benefits of this multi-faceted plant!
Whether or not you partake, I think we can all agree that cannabis is far less harmful than alcohol and has provided so many medicinal treatments to those in need.
Providing marketing services to cannabis business owners has been an incredible experience.
The industry still feels so new and we consider ourselves to be one of the pioneers exploring along with our clients.
We’ve jumped through compliance hoops, found a comfy spot within the culture of the industry, and have made many strong connections along the way.
If you’re a cannabis business in Sacramento, contact us today.
3. We provide full-service solutions.
We aren’t just a design company. We aren’t just a marketing agency either. We’re the Seed Group.
We won’t just give you a logo and send you on your way.
Your business is unique and you’re offering something new and exciting to the world. So let’s do it all!
We can work together to create an entire brand identity that includes demographic research that can lead to an effective logo, website, brand voice, and brand personality.
From there, we can help you develop your SEO (search engine optimization), photography and video assets, email marketing solutions, social media, and any combination of marketing needs.
There’s no shortage of imagination and possibility when it comes to exposing the world to your product or service.
As one of the leading Sacramento marketing agencies for cannabis and non-cannabis businesses, we are proud to say that we’re a one-stop-shop when it comes to all things marketing.
We don’t outsource our team either.
We are a family made up of some of the best designers and communications specialists in Sacramento and, dare I say, the world!
4. Our team is made up of the best designers and marketers in Sacramento.
Did we mention this before? Well, it’s because it’s true!
Our in-house marketing team consists of photographers, videographers, graphic designers, website designers, content writers, SEO specialists, email marketers, social media specialists, package designers, and more.
We all have various backgrounds and are from different walks of life but we all come together over our love for the art of marketing.
For example, meet our head graphic designer Scott. He’s been doing marketing and design for 20 years and his passion shows with every project.
“Well, I was interested in engineering, but I was really bad at math,” Scott boasts, “But in all seriousness, what really draws me to marketing and design is that I can take the art of engineering – of breaking things apart and putting them back together – and by adding elements of art and design, I can create something that has the potential to make a difference.”
Scott and the rest of the Seed Group team share that same passion for creating work that has the power to change perspectives, especially when it comes to the cannabis space.
All that passion and drive in one office creates the perfect ecosystem for creative collaboration.
5. We’re all about Sacramento culture.
We’re based here in Sactown! Many of us have lived here for most of our lives and we love it here.
Business owners in Sacramento are some of the most driven, successful, and down-to-earth people we’ve ever encountered.
That’s only one of the many reasons why we love operating out of Sacramento.
Above all, Sacramento is our home and Sacramento marketing is what we do best.
We have roots here, and nothing makes us happier than helping our community and economy grow by helping local businesses to reveal their products and services to the rest of the city, and to the rest of the world.
Plus, being in Sacramento so long, we may even know your competitors better than you do.
We can help you to navigate your competitors all while marketing to the demographic of people that are your neighbors and community members.
Hiring a big, flashy agency somewhere across the country may have its perks, but you’ll be missing the attention to detail that the Seed Group provides. If your marketing agency doesn’t understand Sacramento culture, you’ll see that as a significant loss when it comes to your returns on investments.
6. We make both quality and speed a top priority.
As a general rule of thumb, most Sacramento marketing agencies can either provide quality assets but they make you wait a loooong time to receive them, or they’ll be quick but they’ll deliver trash.
Seed Group team members come from all walks of life and come from all different backgrounds, but we all have one thing in common.
We’re able to create quality deliverables in a shockingly short amount of time.
If you’re in a hurry to make lots of money (and let’s be real, we all are), you’ll appreciate the priority we put on both quality and speed.
We know we’ve done a job well done when we’re able to deliver quality assets well before the expected deadline. We want to be able to please the client as well as create something that will be well-received by the target audience. And that’s what we do best.
We know how important it is that you feel that you’re working with an agency that cares about your brand and understands the urgency to get assets out. And fast.
We see our Sacramento marketing clients as partners as we work together to create something beautiful.
7. We work directly with compliance experts for packaging needs.
The entire realm of packaging comes with a whole slew of potential issues.
First, there are the compliance issues depending on the nature of your product.
Then there are the functional mechanisms depending on the desired user experience.
Then come the aesthetic choices based on demographic research and the personal taste of the client.
And not to mention, the budget must be taken into account every step of the way.
Packaging is no joke, and can make a huge difference in your return on investment.
The package that your product comes in will be the first thing that your customer will see. It will be the first thing they touch and the first thing they evaluate as valuable or not.
Especially if your product package is on the same shelf as your competitors (Pssst … there are ways to get around this. Contact us today and ask about our premium slotting services), you’ll want packaging that really stands out among the crowd.
If you’re a cannabis business owner, packaging is even crazier.
We are experts when it comes to packaging compliance for all cannabis products, and are aware of every time that there is a change in a regulation or law (which, in the industry, is often).
That’s why our packaging design team isn’t just well-versed in graphic and package design, but also experts in cannabis compliance laws and regulations.
8. None of our results are artificial.
Because we have operated so heavily within the cannabis space, you may be aware that, due to current regulations, we aren’t legally able to create paid links or boosted posts.
To combat this, we’ve become straight up masters of organic marketing. Organic marketing just refers to the act of getting your customers to come to you naturally over time, rather than ‘artificially’. It all happens very…well, organically.
And in our experience, the customers that come to your brand organically are the ones that develop the most brand loyalty.
We think that this is because they feel that they discovered your brand on their own instead of being heavily marketed to or targeted.
As counterintuitive as it sounds, modern businesses can’t really get away with putting out content that feels too “advertise-y” anymore.
That’s why social media marketing has become so popular over the years.
It’s less blatant than a pop-up ad, yet has the potential to be authentic and to reach your demographic on the screen they spend the most time looking at: their phones.
Organic marketing is our specialty because we believe that everything that happens between you and your customers should be honest, authentic, and organic.
9. We are connected with Capitol Compliance Management and the Sacramento Cannabis Industry Association to better understand our cannabis business clients.
If you’re a cannabis business owner, you already understand how important this is.
Having connections like this in this industry can provide the credibility that your business needs to thrive in an industry that’s so new.
Capitol Compliance Management is a business, management, and development company catering to a number of dispensaries and cannabis brands throughout Sacramento and California. The connections we have made with them have helped us to grow into the compliance and marketing experts that we are.
The Sacramento Cannabis Industry Association is revolutionizing the way the cannabis industry is perceived by the law and by society. They are a platform that helps cannabis business owners and ancillary businesses to be heard by unifying into a single voice, to be represented by advocating for the collective interests of the industry, and to be protected by collaborating to secure the longevity of the industry.
Connecting with businesses that have further immersed the Seed Group into the cannabis industry have been some of the most rewarding relationships we’ve ever forged.
It means a lot to us that we’re able to serve our community and to work together with industry leaders to create the most awesome cannabis industry possible.