11 Things to Look for When Choosing a Sacramento Marketing Company for Your Business
Every Sacramento marketing company can promise you the same thing.
But how do you know which Sacramento marketing company will follow through with their promises? And how do you know which ones are the best fit for your brand?
1. They know your target audience.
Even if you don’t know it yourself, your business and brand probably have a very distinct target audience.
This audience has a need for your product or services, and for whatever reason, they’re not being exposed to your business. Yet.
When choosing the perfect Sacramento marketing company for your business, pay attention to what they say about your target audience.
If they’re doing their jobs, they should know more about your target audience than you do. They should be able to come up with creative ways, unique to your brand, to reach that audience and to connect with them.
The best Sacramento marketing company for your business will understand the inside of your ideal consumer’s mind, and they’ll understand exactly how to get you the sales that you’re looking for.
You should feel confident in their knowledge of your brand’s target audience.
2. They know your product.
It’s one thing to start at ground zero and research the crap out of your product.
But typically, time is of the essence, and you won’t have the time to let your marketing company teach themselves into becoming experts on your product.
You’ll definitely want to be on the lookout for a Sacramento marketing company who knows the ins and outs of your product or services.
But it shouldn’t end there.
For example, if you’re a state-of-the-art cannabis distillate manufacturer, your perfect Sacramento marketing company shouldn’t just be experts about cannabis, but should also understand how to market B2B in the cannabis space.
There are many layers of understanding a product or service, but you should feel confident in the ability of your Sacramento marketing company to be experts in your field.
Which brings me to my next point…
3. They have experience in your industry.
Having experience in your industry is a huge plus.
Especially if you’re operating in an industry that’s somewhat new to the world, and doesn’t yet have clear leaders to follow examples of.
You are a pioneer in your industry, so it only makes sense to work with a Sacramento marketing company that knows how to navigate and succeed in that space.
Taking it a step further, you don’t just want to look for an agency with industry experience.
You want your Sacramento marketing company to be able to point to multiple concrete examples of their successes within the industry.
You want to feel inspired by their wins because by working with them, there wins are your wins. Their expertise, knowledge, and creativity could be used to benefit your brand.
And speaking of examples of their success…
4. They have an impressive portfolio that speaks to you.
Analyzing their portfolio and client successes gives you an opportunity to consult your own identity.
As they point to their successes, wins, and other positive results within your industry, is this Sacramento marketing company really inspiring you?
Are you excited when they talk about creating the perfect promotional video or boosting a client’s search engine ranking to #1?
Do you fantasize about being one of the brands among the ones you see in their portfolio?
Choosing the right marketing agency is a big decision, but when discussing previous client success stories, pay attention to your intuition and whether this agency speaks to you or not.
5. They understand your specific pain points and can provide full-service solutions.
Your ideal Sacramento marketing company should become experts in your business.
They should know the ins and outs of your business, including your strengths, what sets you apart from competitors, and most importantly, your pain points.
You should be looking for a Sacramento marketing agency that can not only enhance your strengths but compliment your business style so that they can help you to improve on your weaknesses.
Your priorities should be their priorities.
Keep your eyes peeled for an agency that will fully analyze your brand’s strengths, weaknesses, and needs. And then offer full-service solutions to grow in every direction.
6. Their other clients have nothing but great things to say about them.
Do they have client testimonials on their website? Have you spoken to any of their previous or current clients?
Get to know the businesses that have already worked with your prospective Sacramento marketing company, and learn more about what the word on the street is about their services.
It’s important to speak with previous and current clients about what they believe the marketing agency’s strengths and weaknesses are and their favorite and least favorite things about working with them are.
However, you’re ultimately looking for an agency that has a good relationship with their clients. So pay attention to what the clients sound like when they’re talking about them.
7. They employ creative and out-of-the-box thinkers.
Process and technicalities are important, yes.
But if you’re trying to make a splash when it comes to marketing and truly stand out against your competitors, your Sacramento marketing company has to be made up of marketing artists.
The people on your marketing team can’t be afraid to take risks, and neither should you.
If you want people to remember your brand, to trust your business, and to keep coming up, you need to be innovative about how you reach your target audience.
It is 2019, and most consumers can easily be recognized when they’re being “marketed to” and are quickly becoming jaded about the entire experience.
That’s why out-of-the-box and creative thinkers are more important now than ever.
8. They know Sacramento culture.
If you’re operating out of Sacramento, it’s important that your marketing agency is too.
It’s easy to be wooed by the big, flashy marketing agencies that have multiple locations throughout the state, but there’s something you’re missing by working with them.
The attention to detail when it comes to local culture is lost, and that can be a significant loss if you’re marketing to Sacramento locals.
The bottom line is if your point of contact in your Sacramento marketing company can’t give you directions to the best-hidden hole-in-the-wall local spots in the city, they probably don’t know your target audience, and the place they live their lives, well enough to work with you.
9. They are flexible and know when to pivot.
Some marketing agencies have a proven method that they don’t stray from. This can have its advantages, but it won’t help much if you’re trying to use tailored strategies for your business.
That’s why it’s important to choose a Sacramento marketing company that has a proven history of working on the leading edge of your specific industry trends.
But at the same time, this company also needs to show that they’re capable of staying focused on proven marketing tactics that can benefit your brand.
They need to provide a balance of flexibility and strategy and show that they are capable of staying flexible for both small brands and even when supporting large brands that can’t change overnight.
These are some of the biggest challenges that your Sacramento marketing company can face, so be sure to bring this challenge up to understand how flexible they are in situations like these.
10. They can maintain quality work while executing projects in a short timeframe.
You’re busy running your company, you don’t have the time to follow up and be on your marketing company’s back about meeting deadlines.
It’s important to ask prospective agencies how long a typical process takes to complete certain marketing services and tasks.
Ask to see work that’s taken them an hour, a day, a week, a month to execute and make judgments about how their level of quality correlates with the amount of time they put into their work.
Ideally, you should be impressed even with the work that doesn’t take them long.
Time will be of the essence when it comes to marketing strategies, and your Sacramento marketing company needs to be quick, quality, and quantitative when it comes to results.
11. Optional: Your point of contact passes the “Beer Test”.
When you’re considering working with someone new, the point of contact in your ideal Sacramento marketing company should be someone that you get a good feeling about.
The “Beer Test” may be a little unorthodox, but the point is to imagine whether this person is someone you wouldn’t have any issues hanging out with. Whether that be grabbing coffee, lunch, or yes, a beer.
The reason this tip is optional is that this could definitely yield a false positive, but it’s all in good fun.
You may keep your professional relationship professional, which is great, but the simple thought experiment can help you decide whether a specific Sacramento marketing company will be a good cultural fit for your brand.
You’re choosing an agency that will represent your brand in the best light possible. That means that you need to feel confident in the people that are working with you so that you can achieve the best results possible.
It’s not always easy choosing the right agency, but if you’re down to the last couple candidates, and everything else checks out, why not apply the test for fun?
Deciding on a Sacramento marketing company may not always be a fun process, but once you choose an agency, the real fun begins!
Working with a marketing team should be as fun as it is rewarding.
We recommend working with people that connect with you, your business, and your brand.
Passion goes a long way, and if you work with a Sacramento marketing company that has your back, the sky is the limit.
In the cannabis industry?
We have a few more tips just for you.
1. They need to be compliance experts.
You’re in the industry, so you already know. The industry is full of compliance hoops to jump through, and if you’re not careful, you can find yourself in a mess of issues.
That’s why it’s of the utmost importance to work with a Sacramento marketing company that stays up to date with cannabis compliance for the state and for the city.
Regulations are constantly changing which means that everything that goes out to print and gets published digitally needs to be proofread not just for spelling and grammar errors, but for compliance mishaps.
2. They need to show that they’ve made connections with other industry leaders.
Working with a marketing agency means also working with their compliance team, legal team, scope of influencers, and the like.
Your ideal Sacramento cannabis marketing company should have a lot of people and businesses behind the scenes that have built meaningful bridges with them.
Not only is that a good sign of good business, but it could later mean opportunities for you to become connected with their connections and to further the goals of your cannabis business.
3. They need to provide you with something unique to your cannabis brand.
There’s a reason why your specific brand exists, and why it’ll rise above competitors.
Your ideal Sacramento marketing company should not only understand this, but they should be able to offer tailored services and projects for your brand, and your brand only.
The cannabis space is in its infancy, and it can be overwhelming to navigate for new brands.
That’s why you should work with a marketing agency that works with you to discover your niche and to flourish in it.