The 3-Step Recipe for the Perfect Marketing Captions for Instagram
Consider the Instagram caption as the smile of your lover.
When you see them for the first time, you may be taken in by the light in their eyes, but it’s not until you see their smile that you’re smitten.
The caption for Instagram should pull you in as intimately as that smile. Your lover’s eyes represent the image itself. Breathtaking, beautiful, stunning! But that smile is a little window into their soul in the same way that your message is a little window into your brand story.
Your message should be sweet, short, and compelling.
And this is the quick and easy 3-step recipe for crafting the perfect marketing captions for Instagram.
Step 1: Delete the company Instagram and quit your job.
Okay fine, this isn’t the real first step. But it grabbed your attention, right?!
In a way, that’s the whole point of step one. People scroll through Instagram QUICKLY, and the platform only shows the first two lines of your caption… so make it count!
Your followers can manually expand the caption if they want to read more, but those first couple of sentences are ESSENTIAL.
A good way to start is to ask your followers a question that they can answer in the comments section.
For example, what do you think is a good one-liner for the intro to your next Instagram post? Let us know in the comments section below! Seriously… this blog has a comments section…do it, people.
Step 2: Tell them what’s up.
This is the time to let your audience know the point of your post. Are you having a sale? A new product drop? Want to just show off how pretty your facility is? Let ‘em know!
But again, this is Instagram. So keep it short, sweet, and to the point.
Don’t be afraid to throw some emojis in there if it makes sense with your brand voice.
3. Tell them what to do.
You have their attention, you gave them the details, so now is the time to put your goal into action.
With every Instagram post, there should be some strategy. What’s your goal? Is it to get new subscribers? Is it to get people to comment and engage with the post? What is it that you’re trying to get your customers to do?
In the best marketing captions for Instagram, you’ll notice every caption includes a CTA, or a call-to-action. So here’s my call to action for you: Follow one of the Instagram pages we manage for examples on killer CTAs.
The Big Bonus: #Hashtags
After following this easy 3-step process, your marketing captions for Instagram should be on point.
But if you want to take your post to the next level, add some relevant captions in the comments section instead of the actual caption section.
That way, your captions will remain clean and minimal, but you’ll still reap the benefits of your hashtags. It’s a win-win!