Frequently Asked Questions from a Cannabis Marketing Company
We’re a marketing agency in the cannabis industry.
People have a lot of questions.
Here are just a few of our most frequently asked questions, answered.
Frequently asked questions from friends:
1. Do you get to smoke weed on the job?
We’re not all just hotboxing the office if that’s what you’re asking.
But we have an unwritten philosophy that as long as you’re productive and can get your work done, we don’t care what you do on your lunch break.
It’s the cannabis industry, so it’s chill. But it’s still a workplace, and we’re working hard to make it a more legitimate industry, so we try to set boundaries that set the new standard.
So the short answer is yes. And no. Both. Neither. Next question!
2. Do you get employee discounts on products for the dispensaries you manage?
Of course we do! But the discount isn’t as big as those of the employees that work directly in the stores.
At the Seed Group, we’re behind the scenes. We’re mapping out websites, analyzing color palettes, and developing brand identities and strategies.
But the budtenders who go to work every day knowing that they will help people by introducing them to products that may help to alleviate their minds, bodies, and/or spiritual psyche… Now those are the people that get the real discount. And they deserve it!
3. Do you need a medical card to get into your dispensaries?
The beauty of legal recreational cannabis in the city of Sacramento (and most cities in California) is that the answer is no.
If you’re 21 or older, all you need to purchase cannabis products is a valid government-issued ID. So a driver’s license or an ID card would work fine. Passports and military-issued IDs also work just fine.
However, if you’re between the ages of 18 and 20, you must have two documents ready. The first being a valid physician’s recommendation issued by a physician certified by the Medical Board of California. The second being your government-issued ID.
So the short answer is no if you’re 21. Yes if you’re 18-20. If you’re under 18, get off this website! Go outside! Go have some ice cream and enjoy your childhood!
4. Can you get me a job?
There’s no harm in sending in a resume on our contact page! We’re not always hiring at the Seed Group, but our dispensaries are almost ALWAYS hiring budtenders.
And if you’re interested in a position that’ll put you on the ground floor of an industry that’s blooming (pun intended) with possibility, starting as a budtender is the way to go.
We manage nine dispensaries throughout the city of Sacramento, so if you’re interested, feel free to send us your resume and a cover letter telling us more about yourself and your career goals!
Plus, if you’re friends with someone who already works here, we just may be able to put in a good word for you. It’s worth a shot!
Frequently asked questions from potential clients:
1. Are an Instagram account and a demo table enough for marketing?
Um…No!!! If this is all you’re doing, there’s an easy explanation for why your competitors are walking all over you.
Luckily, the fix is simple.
All you need is a polished website, a social media presence that extends beyond posting on IG every so often, email newsletters, SEO and blogs so you land on the first page of google, promotional videos, and professional photography. Oh and a fully developed brand identity complete with a logo and color palette based on your target demographic.
Okay, so maybe the fix isn’t super easy. But it could be!
Investing in a marketing agency that can do all of this for you so you can sit back, run your business, and collect checks (or in this industry’s case, cash) is crucial.
While the agency does the marketing heavy lifting for you, you can focus on what you do best. Which is to develop a kick-ass product that makes you proud and makes the people happy.
Want to get in touch with a cannabis marketing agency that knows what they’re doing? Contact us today.
2. Are blogs still important?
Is showing up on the first page of Google still important? Is being a leader and authority in the industry still important? Is being at the forefront of education in the cannabis industry still important?
Yes, yes, yes, and YES!
What most business owners don’t realize about blogs is that they’re not just about connecting with your audience. That’s only a small piece of the pie. If it were the whole pie, social media would’ve taken care of that whole thing.
But what blogs do for your business is SO much bigger.
By continuously updating your page with relevant content and using the right keywords, you’re driving something called Search Engine Optimization.
That’s SEO, if you want to sound like a hip marketing guru (because since you’re reading this blog, you basically are now).
And SEO makes it possible for you to show up as the first search result on Google for a number of search terms.
55% of people will search online for reviews and recommendations before making a purchase. 47% have to visit the company website before making a purchase. Don’t just take my word for it! The stats speak for themselves.
In the age of online shopping and consumer research, your SEO will literally MAKE or BREAK your business.
So the short answer isn’t just yes. It’s hell yes.
3. Do you try the product yourself before you market it?
Do we have an Official Product Tester role filled by the happiest person on the planet?
Unfortunately, no. That would be pretty dope though.
However, there are a number of people in the office who love to use cannabis outside of work and are happy to test the product on their own time.
In fact, every once and a while when we get a new client, our supervisors will encourage the cannabis users in the office to give it a try after work and to come into work tomorrow with some information about the product.
Who says taking work home with you is always a bad thing?
Frequently asked questions from entrepreneurs:
1. What kind of cannabis product should I develop to make the most money?
This is a common question, and a good one at that, but we want you to take a couple of steps back before you get there.
The industry is new, but the market is already saturated with plenty of brands that are in it just to make as much money as possible.
Don’t get us wrong, it’s not a bad goal to have.
But we recommend getting into a slightly different mindset before approaching that goal.
There’s no magical answer to this question.
The better questions for you to ask are:
What is demographic X missing?
Why doesn’t demographic Y buy product Z?
How does demographic A feel about a cannabis brand that identifies with B, C, and D?
The real money is in demographic research and finding the gaps in the industry and then filling those gaps with your awesome new product.
When you find your new customers’ pain points, and alleviate those pain points, that’s where you can really make a difference. And okay, make the big bucks too.
2. What are some of the biggest challenges that come with working in the cannabis industry?
We don’t work directly in the dispensaries, so we can’t speak on the unique set of challenges that the retail workers face, but we deal with a whole other monster.
And that monster is compliance. One of our main goals is to set the industry standard and be an example for other cannabis businesses about how to stay above board.
And that should be easy enough, right?
Because the industry is so new, regulations and laws are constantly changing. And not just laws that deal with legalization. We’re talking packaging restrictions (limitations of the content of the design, parameters on the accessibility, requirements on labeling, etc…), advertising copy restrictions (campaigns to never run, claims to never make, and even specific words to never use), and more.
When it comes to advertising in the cannabis space, we don’t think people realize how many obstacles we run into on a daily basis when it comes to keeping up with compliance.
It’s all worth it in the end when we can help a brand or dispensary shine without breaking any rules and staying totally legit.
3. How easy is it to get into the cannabis industry?
Starting a cannabis business is just like starting any small business. I think we can all agree that starting a small business is NOT easy. That being said, starting a business in the cannabis space, while provides its own unique set of problems, isn’t that much harder than starting a small business in any other industry.
Knowing people that are already in the industry will help you a ton. We’ve already begun forging a path, and learning from our past mistakes while getting inspired by our successes is not a bad place to start.
And if you don’t know anyone yet, you’re in the right place to start!
Feel free to contact us, or find us on LinkedIn, and get in touch.
At the Seed Group, we’ve worked with many clients who are just starting out and need some help building a brand identity while also staying up-to-date on compliance regulations.
We can help!
Frequently asked questions from other marketers:
1. How are your PPC campaigns going?
This is the cannabis industry… when it comes to advertising, we’re 100% organic!
This is true for many reasons (and not just for the perfect pun). The bittersweet truth behind this fact is that due to compliance regulations when it comes to advertising in the cannabis space, it’s against regulation for us to do PPC advertising.
But we don’t give up in the face of adversity!
We’ve focused our efforts on organic marketing all the way. That means putting a ton of emphasis on SEO-fueled content and blogs so that we rank on Google organically instead of paying for prime digital real estate.
And even without PPC advertising campaigns, we do just fine.
Our client list and success rate speaks for itself.
2. How do you market on social media without getting in trouble?
The short answer? Carefully.
The compliance hoops that we constantly jump through for design content and advertising copy are nothing compared to how carefully we market on social media.
There are a number of restrictions that limit the content we’re able to post. This includes appealing to viewers under 21, making any claims about medical treatment, showing irresponsible use, and the list goes on.
And even if we’re checking all the boxes, dotting all of our i’s, and crossing our t’s, many social media platforms still hold the power to completely delete an account with no warning and no reason.
That’s why if you’ve ever noticed that a cannabis brand has more than one account on one platform, they’re just trying to plan for a worst-case scenario.
Nothing is worse than having thousands of followers and fans only to completely lose touch with all of them and start all over again.
3. Can we pick your brain? I want to learn more.
Yes! We love collaborating with marketers all over the country for more inspiration and ideas on how to be better at our jobs.
We’re also flattered to have become an industry leader in our short time as a company, so thank you to all who have reached out in hopes of learning something from us.
Feel free to contact us via our contact page today to get in touch.
Can’t wait to hear from you!
If you’re a budding cannabis business and want to learn more about what a cannabis marketing agency can do for you and your business, contact us today.
Have any more questions that we missed? Leave a comment below and ask us what’s on your mind.