3 Easy Tricks for Significantly Improving Your Website’s SEO
If you’re running a business in 2019, the name of the game is SEO.
After someone makes a search, the top result on Google has a 33% chance of getting clicked on.
That means that if you’re not dominating the top spot, you’re missing out on two-thirds of potential traffic!
If you’re in the cannabis industry and aren’t able to buy ads or prime spots on Google, you’re losing even more traffic.
To do SEO right, it takes constant upkeep, research, and expertise.
But luckily for you, there are a few things that you can be doing to easily improve your business’s website’s SEO in 2019.
1. Post blogs that have 1,500 – 2,000 words.
And if you don’t already have a blog, start one now! Running a blog is one of the best things you can do for SEO. This shows Google and other popular search engines that you’re actively maintaining your site.
Studies have shown that in 2019, long-form content – content that’s lengthy and full of information – perform way better than shorter blogs with less information.
We recommend breaking up each blog into easy-to-read sections so that your readers can browse and skim until they find exactly what they’re looking for. Having a higher word count helps not just with SEO, but with engagement too. Two birds with one stone!
2. Improve your website’s loading speed.
A slow website will deter new users faster than you can say “search engine optimization”.
In the same way that long-form content improves both SEO and engagement, improving your site’s loading speed can do the same.
If your website takes longer than 3 seconds to load, 40% of your visitors will abandon your site. And 80% of your visitors won’t return to your site.
This is what’s really devastating for your SEO.
To work on the speed of your website, try making sure that you’re compressing images so that they’re not so heavy. There are certain tools out there to help you analyze your web page speed.
3. Create outbound and internal links.
If you’re citing sources from reputable sites, you’re golden.
That’s essentially what outbound links are – linking to another credible related site on your page.
When you link to sites that have authority within your niche, and those sites are dispensing recent information, you’re optimizing your site’s credibility, and consequently, its SEO.
When you add internal links – which means adding links to other pages on your own website – not only will this get you more traffic, but it’ll increase the amount of time your visitors stay on your site. This can significantly help SEO.
Whether you’re running a business in the cannabis space or not, SEO is just as important either way. What are some helpful tips and tricks you’ve learned to boost your SEO? Let us know in the comments section below!
Need some help with your SEO and digital marketing strategy? Hit us up anytime.