3 Reasons Why Your Choice of Cannabis Photography Can Make or Break Your Brand
The photography and images that you feature with your brand say a lot about what you stand for, what your vibe is, and what people will get out of your product.
It may be cliché that images say a thousand words, but there is something to that. You can communicate almost anything with an image that speaks for itself. If you do it right, your cannabis photography can evoke emotions that can inspire loyal customers for a lifetime.
Choosing photography and imagery that is high quality, inspiring, and is consistent with your brand personality is key. Here’s why.
1. Social media engagement shines, or suffers
32% of marketers say that visual images are the most important form of content for their business [https://blog.hubspot.com/marketing/visual-content-marketing-strategy].
And on social media, with the rise of high-quality smartphone cameras, the demand for high quality and high-resolution cannabis photography on social media is at an all-time high.
On platforms like Instagram and Facebook, customers make snap judgments about the quality of a company or brand based off of the first images that they see.
Do you want yours to be grainy, blurry, or low res? We didn’t think so.
That’s why a strong social media strategy that involves incorporating high-resolution images is imperative to making a lasting impression with potential customers.
2. Print ads pop, or fall flat
There’s nothing more cringe-y – and not to mention bad for business – than a print ad that’s all cheesy graphic design with no photography or imagery.
In the cannabis industry, we’ve come to the conclusion, after following countless visual content statistics and metrics, that customers are interested in seeing what the product actually looks like.
Using high-resolution cannabis photography in print ads is an easy way to draw the attention of your customers and pique their interest right off the bat.
Human eyes naturally find images before copy, so why not make your image the best?
Print ads that shine are also a wonderful way to create a sense of community, as most of the readers of print ads are locals looking for community events and businesses to support.
3. Web presence connects, or looks tacky
Your website should be a representation of what your product can provide for the world.
Low quality and low-resolution images says low-quality product. It’s as simple as that.
Images that are framed with solid composition and have a detailed visual content strategy are the ones that show the high-quality properties of what you’re providing.
Photography is all about explaining an idea, a product, or a feeling visually.
Say what you need to say by not saying anything at all.
High-resolution cannabis photography says it all for you.