Cannabis Packaging: How to Stand Out, Be Bold, and Stay Compliant
The holy trinity of effective cannabis packaging: standing out, being bold, and staying compliant.
If you can master these three pillars, you’ll be well on your way to showcasing your product in the best possible light.
Standing out amongst the other products in a dispensary can be a daunting task.
There are many brands with many brand strategies that you’re competing with, and you’re all on the same shelf.
Having a package design that stands out is an obvious piece of advice that you don’t need me to tell you. So, we’ll be real with you.
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Give your products that leg up that they deserve by reserving the most prime shelf real estate for your products only.
One of the most important elements to cannabis packaging is not being afraid to go bold.
You want a packaging solution that really pops and grabs the attention of your customer immediately.
But at the same time, you want to find a balance.
Something between eye-catching, high quality, and something that really speaks true to your brand.
There are so many details that go into cannabis packaging that it can seem overwhelming.
The truth is, there’s no cut and dry formula for effective packaging artwork or design that works for every brand.
The good news is, there are leading cannabis packaging experts in Sacramento that are setting the standard for the rest of the industry.
And you can talk to them today.
Anything to do with cannabis marketing must jump through the compliance hoops. Cannabis packaging is no exception.
One of the trickiest parts of compliant cannabis packaging is staying up to date on compliance regulations.
They are constantly changing and you have to keep your eye on those changes, especially while making bulk orders.
We’ve seen many businesses put in a bulk order for packaging that was compliant one day, and not the next.
Don’t be like them.