Our Cannabis Marketing Services All Hashed Out
By embracing cannabis marketing services, you are single-handedly revolutionizing the cannabis industry.
The cannabis industry is flowering into a space where we can all safely, enthusiastically, and passionately share our love of cannabis.
And if you’re here, chances are, you’re a fellow ganjapreneur and canna-connoisseur, at any stage of building your business and brand. You could be anywhere between a single idea for an awesome new brand to a full-on company that just needs a little revamping.
We love hearing the stories of different businesses and brands that come in with something innovative and beautiful to offer the industry. We are passionate about showing the world what you have to offer it.
If you’ve come to learn more about our dynamic cannabis marketing services, you’re in the right place.
1. Web Design and Development
When it comes to hiring a web designer, you’ll usually come across three common issues.
One. Most web designers don’t understand SEO.
Two. They may design your website to be convoluted and complicated because they didn’t take the time to get to know you or your business.
Three. They won’t bother to make it work on mobile.
As far as your online presence is concerned, you can’t afford to have any of these problems, let alone all three.
SEO, a user-friendly interface with a consistent brand identity, and a mobile-friendly user experience are among some of the most important factors that your website should have at its bare bones.
Our web designer works closely with our SEO specialist who then works closely with our content writing marketer to provide you with the most SEO-friendly content for your website.
Our team will get to know you and your business by maintaining a consistent dialogue and even conducting a short, casual over-the-phone interview. We will work with you to display your brand in a way that makes sense to you, and, most importantly, in a way that’ll connect with your target audience.
69% of consumers globally, between ages 18 and 39, use mobile devices to research a product before deciding to buy. Mobile use is at an all-time high and if your website isn’t optimized for mobile use as well as for desktop and tablet use, that can hurt your business greatly. Our web design solutions ensure that your website will look great on any device.
2. Search Engine Optimization (SEO)
No matter how beautiful and artistically sound your website and online presence is, it won’t matter at all if no one can find it.
SEO is arguably one of the most important cannabis marketing services for your marketing campaign no matter what your business is.
Every second, there are about 70,525 searches made on Google. Since you started reading this blog, there have been about 12,694,500 searches made on Google.
That’s a lot of searches. In particular, that’s a lot of searches made by people who are in their buying process.
People want to feel in control of their own researching process by browsing the websites that show up for their search terms.
Don’t you want to be the first website they see?
Our team will develop a unique strategy for your brand in order to get your web presence to the top of the most popular search engines so that your customers can find your website easily and quickly.
3. Print and Digital Design
No brand is complete without visual communication. By visual communication, we mean that design is the bridge between the ideas and message behind your brand and the visual world.
The visual identity and design of many brands are everywhere you look – and it matters.
Like a good piece of art, the graphic design that goes into your brand should showcase the kind of feeling that you want your customers to feel.
Good graphic design can inspire brand loyalty and a sense of emotional attachment to your brand. It can also make it easily recognizable in a sea of other brands.
Our graphic design team can help you to connect with your audience in innovative ways. The stunning visuals and researched symbology of our cannabis marketing services can grab the attention of your target audience in a way that any other marketing avenue cannot.
Our team has worked with brands all over the state to create imagery that has become well known throughout the industry.
4. Packaging Design
Effective packaging design can be responsible for your customer’s first touch point with your product.
In a dispensary, product packaging is imperative to get the attention of your target audience.
And in this industry, packaging design can be one of the most important cannabis marketing services available. Why? One word. Compliance.
On top of having sleek packaging that displays the quality of your product on the outside, it needs to be able to be compliant with California’s laws and regulations.
And staying up-to-date with packaging compliance changes in regulations can end up being a full-time job.
That’s why our packaging design team isn’t only well-versed in graphic and package design, but they’re experts when it comes to cannabis compliance.
There are multiple hoops to jump through when it comes to cannabis product compliance, especially when developing packaging designs.
To have a successful packaging experience, your design needs to not only be eye-catching, but also compliant with regulations.
5. Photography & Videography
Photography and videography can create that amazing impact that you’re looking for when it comes to your brand. It’s one of the only cannabis marketing services that can be utilized for multiple platforms; for your website, social media channels, print projects, and more!
With the rise of popularity of Instagram and other image-heavy social media networks, people are more discerning when it comes to the quality of photography and videography.
A cell phone pic of someone holding a nug just isn’t going to cut it anymore.
When asked what kind of content people wanted to see from a brand or business they supported, videos came in first place (followed by email newsletters and social images).
With our state-of-the-art videography and photography equipment, we can design breathtaking images and videos that are customized to your brand identity. Our photography team can help you to say a million words with just one picture.
6. Brand Identity Design
Every aspect of your brand is just a component of a much bigger picture. Your company name, logo, content, images, and other assets all play important roles in your brand identity as a whole. If these components aren’t effective or consistent throughout, you aren’t realizing your brand’s full potential.
Hiring a marketing and design team that provides all of your necessary cannabis marketing services can help you to find a strong and distinct brand identity. Our team has constant communication with one another in order to keep every marketing channel consistent and with the same brand voice.
Essentially, we can create a character or persona, if you will, that your brand can be associated with. This will attract newcomers and convert them into loyal customers once they build trust for your consistent brand identity.
7. Content Marketing Writing
There are three major issues when it comes to most brands’ content marketing writing.
One. The content isn’t connecting with their target audience.
Two. The content isn’t SEO-friendly.
Three. The content may be doing one or the other, but not both.
Cannabis marketing services like content marketing are extremely important when it comes to effective marketing in general, and there’s a lot of moving parts that go into it.
Connecting with a target audience and maximizing SEO are both difficult to achieve separately. Doing both at the same time is even harder.
But that’s our marketing content writer’s specialty.
It’s just strange speaking in the third person, so that content writer is me.
I am passionate about using a brand voice that’s unique to your brand that your customers can connect with. And while they’re authentically connecting with your content, I’ll be maximizing SEO at the same time. They won’t even know it’s happening.
I’m sneaky like a ninja.
8. Text Message Marketing
People are consuming media from their smartphone at an extreme rate. In fact, the average smartphone user checks their device 47 times a day. Direct and immediate SMS text marketing is a way to connect with your target audience every time someone uses their phone.
Our text marketing department organizes important feedback from customers, conducts a high open rate and high conversion rate, and complies within California’s strict text message marketing regulations.
Of all cannabis marketing services, text message marketing is a valuable asset for any business who wants to take their digital presence to the next level and reach more customers even faster. You can also track coupons and promotions with ease and get statistics and metrics that you wouldn’t able to get anywhere else.
9. Email Marketing
The number of email users worldwide is predicted to reach 2.9 billion by 2019.
And not only is that an enormous amount of potential customers, but email marketing has a massive ROI (return on investment). For every $1 you spend on email marketing, you can expect an average return of $38.
Even popular social media platforms like Facebook are no match for email marketing! On average, people are twice more likely to sign up for your email list than to engage with your Facebook page.
Email marketing is one of the cannabis marketing services that are a true force to be reckoned with.
Our email marketing team creates fun, dynamic, and interesting newsletters tailored to your business to keep your customers updated, engaged, and wanting more.
10. Social Media Services
There are about 2.27 billion active users on Facebook. 800 million active accounts on Instagram. 336 million active users on Twitter. In a world where social media is growing, you’re going to want to be on the cutting edge of cannabis marketing services that take advantage of social media trends and influencers.
Many clients come to us saying that their only marketing avenue up until their meeting with us was an Instagram page. It’s a good start, but is your Instagram page bringing in customers the way you intended it to?
Perfecting a social media presence for your brand takes time, diligence, and a strategy.
Our social media team consists of experts in the art of cultivating a social media strategy that’s as effective as it is aesthetically pleasing.
Turn your followers into customers by working with our focused social media team.
11. Event Strategies
There’s truly no better way to connect with your audience than by meeting with them face-to-face.
Bringing your brand to events can have an enormous impact on your customer reach.
Our event coordinator has brought many of our clients to massive events for face time with tens of thousands of potential customers.
We’ve participated in popular Sacramento events such as Aftershock Festival, Sacramento Raceway Drag Races, 2nd Saturday events and many more block parties in the heart of Sacramento.
That being said, investing in cannabis marketing services like event strategies can prove to be a significant catalyst in bringing your business from the screen to the scene.