Cannabis Marketing: 12 Leading Cannabis Companies All Have One Thing In Common
Cannabis brands are like snowflakes. There are no two that are exactly the same.
That being said, all successful cannabis brands, no matter what products they offer, do have one thing in common.
And that thing is a strong brand identity.
Are you surprised?
A strong brand identity means that they know who they are, what they represent, and what they stand for. They’re intentional about their products and you know where they stand at any given time.
This is extremely attractive to customers especially in 2019 when customers are craving authenticity and transparency now more than ever.
Cannabis brands with a strong brand identity aren’t afraid to stay consistent among multiple platforms, which is why everyone can recognize a successful cannabis brand right away.
Still not sure what we’re talking about? Check out these 12 super successful cannabis businesses that all have their cannabis marketing and brand identity on point!
If you’re a budding cannabis brand in the industry, you may find these companies inspiring in their stories, brand identities, and cannabis marketing techniques.
1. 350 Fire
350 Fire is a new, local Sacramento brand on the scene, but it came out guns blazing!
This successful brand has made waves with its easily recognizable cannabis marketing, branding, and design.
Not only is their aesthetic so fun, modern, and colorful, but the meaning behind their brand is an especially interesting one.
The name ‘350 Fire’ comes from the fact that 350 degrees Fahrenheit is the ideal temperature for THCa to THC, which is the essential process to get you nice and baked.
Having a brand story is what distinguishes every other company from the ones that gain the emotional investment of their customers. People don’t want to interact and engage with companies, they want to hear the stories!
They want to know the secret easter eggs behind the brand, and they want the little details that you may not think are important.
Humans are emotional beings, and appealing to their senses by giving them an interesting and memorable story is a great way to attract customers to your business.
Americanna represents everything good about this country.
Access to education, veteran appreciation, and high-quality accessible cannabis products.
Americanna does a fantastic job of being a transparent, educational, and knowledgeable in their cannabis marketing campaigns and brand identity.
They maintain a consistent blog with lots of good info about the industry, cannabis products, and fun reads.
They also post their updated lab results every quarter so that their customers can know exactly what they’re choosing to explore.
They offer a wide range of products but are most known for their highly coveted vape pens.
In the cannabis industry, having an element of educational resources in your brand identity isn’t a bad idea.
Because the industry is still so new, and there are still so many misconceptions about cannabis and the industry, maintaining a blog is a great way of providing updated information about the cannabis industry and about your brand.
Want to learn more about how to post content regularly in a blog? Leave us a comment below!
Jahlibyrd (pronounced yall-E-bird, people!) is doing something really special with the industry.
They’re combining the ideologies of elevating your state of consciousness through full-spectrum cannabis experience, and the idea of a luxury brand, where they represent a lifestyle more than a brand itself.
Their cannabis marketing and brand identity speaks true to both of these ideologies.
Jahlibyrd maintains a simple and sleek black and gold color palette while cultivating prominent product collaborations with other successful cannabis brands.
Choosing a color palette and visual experience that’s in line with your brand’s voice and message is super important when developing your strong brand identity. Your brand story, and how you portray it, will be the element that draws your customers to be emotionally invested in your brand.
Select is straight up killing it when it comes to their cannabis marketing and brand identity game!
Their minimal yet recognizable logo is seen everywhere, and their brand identity is clean, fun, and most importantly, consistent!
They do an amazing job staying consistent on multiple platforms (seriously, check out their IG page for their CBD products alone…beautiful!)
Consistent branding so important in any industry, but Select has managed to really nail it within the cannabis space.
No matter how you decide to market your brand to your demographic, a consistent brand strategy is everything! If you don’t have brand consistency, it’ll be impossible to build brand trust, loyalty, or to be recognizable to your customers.
If you’re a web design and photography nerd like us at Seed Group, you’re about to get super excited about this website.
PLUS is a cannabis edible company that specifically offers gummy candies.
Our favorite thing about this brand is its clean and satisfying web design and photography.
If it’s one element that PLUS has mastered when it comes to cannabis marketing and brand identity, they know how to make their product look as clean as Apple.
Oh, and don’t even get me started on their Instagram page!
The way that their color palette for their page changes over time but still manages to look consistent is totally genius.
Depending on your brand identity, shooting your products like Apple may or may not work for you, but no matter what, it’s always worth it to take your product photography seriously.
Cannabis product photography should be as intentional as the rest of your cannabis marketing and brand identity strategy.
Have more questions about cannabis product photography? Drop a comment in the questions section below and let’s chat.
6. Kush Queen
Speaking of gradual color palette changes on their IG, Kush Queen’s page on Instagram is also a top contender!
We love a female-focused cannabis lifestyle brand, and that’s exactly what Kush Queen has cultivated in their strong brand identity, and it’s apparent in all of their cannabis marketing campaigns.
Their modern approach and message when it comes to medicine and wellness is refreshing and creates a very strong brand voice, recognizable by all who’ve been moved by their brand.
It’s 2019, and supporting a cause or a group of people is a very smart way to build your brand identity.
Everyone recognizes that trippy cow!
No but really, Korova is one of those brands that if you know edibles, you know Korova. Their logo is everywhere and their branding is unmistakable.
They have such a unique brand personality, and in all of their cannabis marketing campaigns, they’re able to translate their dark, yet urban, and minimal, yet creative brand identity.
They really did an admirable job of creating a brand identity that really stands apart from the rest.
Finding a niche that’s unique from the rest is key for implementing a brand identity strategy that’s similar to Korova’s. The challenge will be to really understand your demographic and to predict the trends, design, and imagery that will be attractive to them. It’s a high risk for a high reward.
For a brand that has it all, its brand identity and cannabis marketing strategy are refreshingly minimal.
And when we say they have it all, they really have it all! We’re talking crumbles, vapes, shatters, flower, pre-rolls, applicators, chocolates, sorbets, sauces, and more.
But what we really love about NUG is that their brand identity is so deliciously minimal and simple, which complements the variety of their product line so very nicely.
And something interesting about this brand is that they’ve also spent a lot of time giving back through education, volunteering, and funding to numerous community projects and organizations. Go NUG!
NUG’s brand consistency and commitment to the community are just two elements of their brand that are definitely working for them. Whether you’re building a business in the cannabis space, or in any other industry, these are two elements that are worth incorporating into your overall brand identity.
9. Bloom Farms
Speaking of giving back, everyone knows about the ever-charitable Bloom Farms.
Their 1-for-1 program has donated over 1.2 million healthy meals to those in need since 2015!
This is because, for every Bloom Farms product purchased, they donate a healthy meal to a food-insecure family or individual.
Not only is this amazing for the community and the world, but it’s a great brand identity to have.
Showing the world the kindness that you’re capable of is never a bad thing, and Bloom Farms has that down!
Studies show that when customers buy something that in turn helps others or contributes to charities, they’re more willing to make that purchase. It feels good to give back, which is part of why Legion of Bloom is so popular with their cannabis marketing campaigns.
Caliva took everything we love about California and cannabis and married the two for an unforgettable brand identity and cannabis marketing campaign.
Their packaging designs and entire brand identity has such a fun, tropical vibe but still leave a lot of room for clean professionalism.
The balance that they’ve found by encompassing California culture in their marketing efforts while maintaining a sense of professionalism is something really unique to this brand and a testament to their widely known success.
Showing loyalty to your origin region or state, much like the way Caliva is doing it, is a great way to create brand loyalty for anyone who lives in that state or has pride for that area.
11. Legion of Bloom
Legion of Bloom is a super unique brand when it comes to cannabis marketing and brand identity because they’ve made a name for themselves within the sustainability space.
They are passionate about producing environmentally-friendly products and have a focus on natural ingredients.
Their sustainable and conscious cultivation and extraction processes are part of what makes this brand memorable and desirable, especially to environmentally-conscious millennials.
After conducting our own demographic research, we’ve found that millennials are very much drawn to cannabis products especially in Sacramento, so Legion of Bloom has their strategy down for their demographic. If you’re starting your own cannabis business and want to talk about target demographics, feel free to leave a comment below, and we can talk all about that!
GanjaGold has a very interesting approach to their brand identity and their cannabis marketing campaigns because they’re appealing to the cannabis elite, also known as canna-connoisseurs.
Their brand is centered on the idea of providing a luxury product to those with more discerning tastes. This can be an incredibly effective marketing strategy, as the exclusivity alone will make people curious and want to know more about this brand.
Providing a luxury product, or creating a VIP kind of experience with your cannabis brand is a risk because right now, there’s not a huge market for that right now. But if you’re able to be successful, you’ll be targeting customers who are willing to spend a little bit extra if they know they’re paying for a connoisseur’s experience. High risk, high reward.
These cannabis brands are making big waves in the industry, and even though they all provide different products for different demographics, they all have one big thing in common.
Their cannabis marketing and brand identity are on point.
There is something so inspiring to us about brands that are taking their cannabis marketing seriously and applying creativity, demographic statistics, and pure soul into what they do for a beautiful combination of elements. We are so thrilled that we get to participate in an industry that leaves so much room for exploration, room for growth, and so much room for success.
At The Seed Group, we’ve had the pleasure of working with almost all of these brands in one way or another. Want to set up a consultation with us? Feel free to contact us anytime.