The 3 Best Parts About Working in the Cannabis Industry

The cannabis industry is experiencing a lot of changes right now.

And if you’re in it, you can relate, that even though it can be stressful at times, it is so, so worth it.

We think it’s worth it because of these reasons.

The people

Seed Group - marketing agency in Sacramento - cannabis industry

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Our clients, their customers, and everyone else involved in the cannabis community are all part of such an incredible cannabis culture and community. Every person we come across and have the pleasure of getting to know is further proof that there is no such thing as a stereotypical cannabis enthusiast. We absolutely love that people of all walks of life can come together and understand each other because of one seemingly simple plant.

Learning the stories of those who are in the industry with us and hearing about their background is always a fascinating story. No two people who come into the industry are the same and that’s what makes the cannabis industry so full of perspective and different.

The, well, sometimes unconventional work practices

Seed Group - marketing agency in Sacramento - cannabis industry

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Because this industry is changing so much, there’s no real guidebook on how to run a cannabis business. That’s why we think it’s so amazing that we’ve all been able to learn from each other to create something may not be as traditional as working in a different industry, but it works for us in a strange and beautiful way.

If you’re in the cannabis industry, I’m sure you can relate. Going to work every day doesn’t always feel like a regular job. It’s full of twists and turns as regulations and industry standards change every moment. We love being immersed in the culture that comes with the cannabis industry.

The product

Seed Group - marketing agency in Sacramento - cannabis industry

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Whether you sell it, cultivate it, market it, test it, or smoke it, we’re all in it with the same headspace. We are passionate about cannabis. We are all cannabis advocates and inspired by the differences that cannabis can make within our communities and within the world. We see it for all of the medical benefits, and we see it for all of the adult-use recreational effects. We hear the stories first-hand of how cannabis has changed lives for the better for so, so many people. We see it for all that it is, and all that it can offer the world, and we love it.

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At the end of the day, the cannabis industry is an unconventional space to be in. But as chaotic as it can be at times, it’s so full of beauty, wonder, curiosity, and joy. We are grateful for every client, every customer, and every partner that we’ve ever worked with. We’re here for the incredible people, the eccentric and fun conditions, and the multi-functional product that we all advocate for.

Do you work in the cannabis industry? Let us know your favorite parts of the industry in the comments section below.